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Should I create a landing page for each URL and link it to my main site or not?

Asking an SEO question this day comes from Mike, who wrote:

“Let's say I do some keyword research and find really strong search volume keywords around some relevant keywords for my website. Then I buy those keywords as URLs - 30 of them and I make sites with them.

What is best for main website traffic and getting more traffic, authority, search results, and overall improvement in SEO like Google and other search engines? 

Do I have to create a page for each URL and link it to my main site from each landing page, or simply redirect each URL to my home page or what should I do? "

I think having multiple sites targeting related keywords is a really bad strategy for most businesses and private sites.

It is always better for you to start by integrating the characteristics of your website into one super powerfulsuper-powerful website where you can drive all your marketing efforts, not just SEO.

From a non SEO perspective, when you create a strong branded web presence, you will get more clicks, traffic, and customers every second.

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From an SEO perspective, every site you control requires additional resources and efforts to rank well.

• If you have 30 sites, you have to optimize 30 sites together and that is tiring and difficult.

• You have to perform technical SEO maintenance on 30 sites and this will take you extra time and even a lot of time.

• You must secure 30 sites and protect them from hacking.

• You must build links to 30 websites or purchase this service.

For most companies, having too many sites causes resource issues, and most companies simply don't have the bandwidth to optimize 30 good sites at the same time.

What happens, in the end, is that some sites get attention, while others falter and get ruined by not paying attention.

In fact, I would be confident to say that most companies or people who use this type of strategy either don't get anything out of it, have a poor ROI, or lose everything.

The resources required to improve many websites cost more than the money they can earn, and in many cases, you may lose money.

Exact match domains work

It's a shame you have to admit this, but I know that having a keyword in your URL will increase the likelihood that it will rank for that particular keyword and rank well with it.

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In the past, Google told us that keywords in a URL are not an important or unnecessary ranking factor.

It may not be the ranking factor, but anecdotal evidence suggests that sites with a keyword in the URL are more likely to rank for that keyword and rank well with it.

However, just getting a site rank for a particular keyword does not automatically increase traffic, traffic, sales, and leads.

Exotic domain names, meaning domain names that bypass your main branded web property, are more susceptible to the whims of updating Google's algorithm than a well-built main brand domain that you should watch out for.

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If you have the resources to build a strong web presence on your exotic domain name, you will likely lose any rankings gained from having a keyword in your domain name and this could affect your traffic.

Google said that keywords in domain names do not affect ranking.

Although we know they do.

But at the end of the day, keywords in the top-level domain are a weak signal and in most cases will not lead to a good ROI or be of value.

Keywords in page names

One technique I like is to use keywords in the names of the website's own page URLs.

Knowing that the keyword is not as strong as it is when it appears in the top-level domain. But with a little effort, you can make the signal stronger than it is in those extraneous fields and get a good rank.

Usually, creating a strong and reasonable internal linking structure along with great content is enough to elevate a page containing keywords in the domain name to the same level as a site containing keywords in the top-level domain is extremely important.

Finally

I highly recommend looking for a better strategy than buying a bunch of domains that have keywords in them to get a good ranking.

Sure, if you have unlimited resources, testing some of these areas might make sense, but even doing so runs the risk of getting them to break down or not get paid.

And don't think that Google doesn't know what to do when you buy 30 domain names in hopes of ranking the same company later that Google will know.

Just a hint - Google doesn't like it when you try to rank multiple domains for the same company and this may affect you negatively.

If you can rank all your sites, it will create a bad end-user experience and thus get a bad rating.

And the experience Google doesn't want them to have.

So when Google finds out what you're doing, you can bet the bottom dollar that it will take action to fix your bad user experience or shut down all of your sites.