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Local SEO Guide for E-Commerce and Online Ordering

with the onset of the COVID-19 pandemic, the ability to order online has become an essential feature of every webpage and business listing and the demand has increased tremendously.

Before the pandemic, the primary goal of local search engine optimization (SEO) was driving visibility and site traffic and getting customers.

Companies are now focused on providing a comprehensive multi-channel experience to allow the customer to order online smoothly, whether directly within the main menu or on a single site page.

This also allows customers to choose how they want to receive their products with delivery or pickup options that best suit their needs and multiple payment methods.

With this major shift, the strategy on how to maximize the online ordering experience for the brand and businesses has changed.

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In this post, we are going to share our local SEO guide for e-commerce and online ordering to boost more conversions and get more customers.

Maximize Retail Listings for Online Ordering

When searching online for something to buy, customers are more likely to interact with a business's listing as their first point of contact or order.

Preparing the menu to direct customers to order online or visit your website is essential and very important. The order link must take the customer directly into the order flow so that they can initiate the purchase, payment, and information process.

There should be as little friction as possible to allow them to start and place the order with ease. Direct your customer to a listing page, a division into major categories, or a simplified, easy-to-use search function.

Within the menu, you can also share the options available for receiving the order, such as store pickup, curbside pickup, same-day delivery, standard delivery, and more.

These are known as attributes, and you should select each applicable retail attribute for each of your listings to provide as much information as possible to the searcher for a higher buying opportunity.

New Google themes are updated and added constantly, so make sure you monitor what's available and applicable to your brand regularly to get a good user experience.

Local Inventory Ads for Retailers

To reduce friction as much as possible and increase the ordering of certain products to get more customers, retailers should consider having their own local inventory ads.

By setting up these types of ads for brand websites, customers can see specific products available on that website and increase their purchase percentage It also allows the list to rank specific products that the customer may search for on Google and displays what is currently available on the site if they are interested in choosing their order. This will greatly facilitate the matter.

This creates a streamlined end-to-end channel experience for the customer while encouraging faster conversions, speedy ordering, and everything. Here you can see an example of local inventory ads under Google Business Definition List and Other.

When a customer clicks on a product ad, they will be directed to a Google-hosted storefront for that retailer and their product view and information.

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Google provides the requirements for setting up a local product feed so you can make use of this feature in your listing and that's a nice and a good thing.

Google provides metrics to allow brands to measure the performance of these digital ads and know everything around them.

Basic implementation details on board what is needed to get this setup for your retailer.

This is currently only available for brick and mortar locations in Australia, Austria, Brazil, Canada, Denmark, France, Germany, Ireland, Japan, Netherlands, New Zealand, Norway, Poland, Sweden, Switzerland, the United Kingdom, and the United States only at present.

If you have done the basic setup of your local warehouse product feed, there are many easy optimization features.

These improvements include features of a merchant-hosted, on-demand, and today-received local storefront that's unique.

Online ordering for restaurants

Sites that are set as a restaurant base can display online ordering directly in their menus and that's a good thing.

This function can be managed directly within the Google Business Profile for the restaurant's location by going to the option to order food on the right panel or by rating the restaurant. To turn it on, you will go to the "Order Online" button setting and it will order.

By updating this feature, your menu will then display an option to order pickup or delivery, which will direct the customer to https://food.ggoogle.com/ for that location.

The customer can choose to order directly from the restaurant or choose a third party such as UberEats, DoorDash, Grubhub, Seamless, or any partners the site works with to order through and there are many more.

for sites that pe integrated, customers will be able to order directly from within Google and this is an important feature.

It will display the menu items available on this site with your exact pricing and information.

They will also be allowed to make any available adjustments to their order depending on the restaurant.

When the order is ready to be completed, the customer will be able to checkout directly within Google and wait for the order.

This convenience allows the customer to stay on Google and use any credit card information they already have with Google, which is a good feature of Google.

This creates a seamless and streamlined ordering process where check-out can take place in a matter of seconds or minutes.

Delivery Options for Google Business ProfileImage from Google Business Profile, February 2022

Prepare orders with Google for restaurants

If a restaurant wants to have the ability to let customers order directly from Google, there are a few steps they have to follow and they are rather simple.

Restaurants can visit the Order with Google help page to see if they qualify for this service.

First, the restaurant must work with an approved third-party ordering provider such as Olo or other suppliers.

Next, brands will need to fill out an interest form from Google to start the process and that's simple.

Developers can review the documentation to ensure that they can meet the necessary operational requirements or not.

There is also a launch readiness checklist that Google provides once you are approved.